Performance
Google Ads for Local Businesses: Location Targeting and Negatives
For local service businesses, the biggest enemy of the budget is showing ads to the wrong people.
Key settings
- Target people in your area, not those merely interested in it.
- Add each district as a separate location.
- Add negatives for jobs, DIY, free and out-of-area searches from day one.
- Track calls, forms and WhatsApp separately, and mark which leads became customers.
- Read the search terms report weekly.
To plan your local campaign, contact Alemo Dijital.
Google AdsLocation targetingNegative keywords
Frequently Asked Questions
Can I run Google Ads on a small budget?
Yes, with a narrow area and clear keywords. Start with one service and expand with data.
Is the management fee part of the ad budget?
No. Ad spend goes to Google; the management fee is separate.
