Insights

Notes from the field.

Practical insights on web experience, brand design, social media, search visibility and performance marketing.

October 7, 2026 1 min read

Only three businesses appear in the local map pack. Here is how to keep your profile complete, consistent and active.

August 28, 2026 2 min read

GEO aims to make genuinely useful, original content discoverable in generative search. Explore practical fundamentals and…

August 14, 2026 1 min read

llms.txt is a proposed Markdown content index. Learn how to draft one and which expectations about Google Search are unfounded.

July 16, 2026 3 min read

Instead of scattered JSON-LD blocks, building one graph whose nodes are linked with @id raises both rich result chances and AI…

May 22, 2026 3 min read

From title tags to internal link architecture, from search intent to content freshness — the elements that determine a page's…

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